Valera Wins "Best Customer Satisfaction 2024" Award

Valera,renowned for Swiss quality, won the "Best Customer Satisfaction 2024" award for hair styling tools, affirming its commitment to constant innovation and customer orientation.

Regenera AI hairdryer Introduces Dual Setting Feature

Redefining Professional Styling Standards

custom styling for every hair type

This innovative, high-performance hairdryer offers two distinct modes: CARE and MAX, ensuring exceptional results for every hair texture and type.

Ideal for Fine, Delicate, or Color-Treated Hair

CARE Mode

Thanks to nine combinations of temperature and airflow, this professional hairdryer protects sensitive, colored, or damaged hair with unmatched gentleness, preventing breakage and ensuring smooth, frizz-free results.

Perfect for Thick, Coarse, or Strong Hair

MAX Mode

Offering three high-temperature settings for powerful performance, this high-tech hairdryer delivers intense airflow, taming frizzy, curly, or thick hair without compromising hair health.

swiss excellence for hairstylists around the world

Mike KARG, a pioneer in dry cutting and a renowned celebrity hairstylist, has selected Valera hair dryers to complement his distinctive and professional style. With more than 30 innovative scissors available, KARG continues to revolutionise the industry with high-quality tools and products designed for hairdressers.